The Path to Customer Loyalty (ksmith911)
posted Sat August 23rd @ 3:02 PM

(Kevin's article appears in the September issue of Logoworks/Hewlett Packard Small Business Newsletter!) Creating customer loyalty is a never ending challenge for every business owner. However, over the last few years the definition of customer loyalty has blurred and the key to obtaining it has been lost, if not forgotten. So-called loyalty programs have become diluted and commoditized, leaving even the experts wondering if they do more harm than good. Read More »

Using Incentives to Motivate Employees (BrianG)
posted Sat June 28th @ 2:00 AM

Using Incentives to Raise Morale and Achieve Objectives Read More »

Learning through Teaching (ksmith911)
posted Wed May 28th @ 8:26 PM

We have all heard the phrase "you can only get out of something, what you put into it". The same remains true in our careers. As individuals grow within their expertise, one tool for continual growth is often overlooked. Read More »

Business should develop “on purpose” (ksmith911)
posted Tue May 6th @ 9:58 PM

In business, as in life, we often overlook the most basic of things simply because the neglect causes no immediate negative impact. Taking a second look and addressing one basic need of every business can save a company frustration, confusion and loss of direction. Organizational purpose is the driving force of any company and defining and communicating that message should be at the forefront of every business owner's to-do list. Read More »

Business Networking (ksmith911)
posted Thu April 3rd @ 8:28 PM

Have you been networking and not getting much results? Networking to business networking is one of the most powerful ways to gain clients. But not all networking is equally effective. This article gives you 3 powerful ways to build your business with networking.  Read More »

The Importance of Networking - Why KBF is Here. (ksmith911)
posted Wed February 27th @ 7:52 PM

As I was sitting in my home office this evening, trying to decide what my next blog topic would be, I stumbled across an article written by Patricia Fripp, a sales coach and professional speaking expert. As I was reading the article I realized that she had perfectly encapsulated the value that the Keystone Business Forum brings to its members. Read More »

Knowing Your Customers (ksmith911)
posted Thu January 17th @ 11:03 PM

  I know, it's difficult to think you might be turning away potential business. But trust me, your life will be much easier once you've carefully defined your potential customer (also known as your target market). And to further convince you, here are 3 reasons..... Read More »

Part 1 - Evaluating Your Mission Statement (ksmith911)
posted Thu December 27th @ 7:13 PM

Has your organization’s mission statement been serving its purpose? Is it, or has it ever been relevant? Many companies that boast the mission statement as if it were the creed by which they live, eat and breathe, after further examination, may discover their anthem may be in need of an overhaul. Read More »